DDPAI 5th anniversary brand upgrade, committed to empowering machine with intelligence
As a leading brand in the field of vehicle imaging, DDPAI officially announced its new logo and upgraded its brand-new enterprise VI on the 5th anniversary of its founding. This represents a new positioning of the brand image, and the re-layout of the company's development plan.
Speaking of the new logo, DDPAI said: "The new logo has a red-grey color scheme, a passionate red, complemented by a rational grey, representing the company's positive and rational engineer culture. It simplifies the original graphical brand image with Chinese and English name. The strong and stylish Chinese and English fonts convey the power of technology, implying its ultimate pursuit of product quality and performance, which requires constant innovation and pursuit of perfection."
The brand slogan has also been adjusted, changing from the original "See The World, Share The World" to "Image My World", which represents our foresight in product innovation, and also carries our determination to use technology to enrich human imagination and empower machine with intelligence, let machines become human eyes.
When asked about what other possibilities the brand upgrade has been given, DDPAI CEO Luo Yong said, "We want to use DDPAI's imagination and creativity in technology to extend human vision, and this is a very mission-oriented thing. The current plan is to focus on the next five years, I think it is very meaningful."
5 years of endeavor and accumulation, a higher starting point
Since 2013, with the launch of the first dash cam M5, DDPAI has created a new category of smart dash cam. In the five years of intensive cultivation in the industry, DDPAI has always been committed to the research and development of vehicle imaging, creating an unprecedented experience of automotive visual perception for users, and developing more product lines, from the M series, mini series to X series and S series. In order to meet various needs, DDPAI is still expanding its product lines.
Over the past few years, the market has been upgraded iteratively through continuous reshuffle and innovation, DDPAI has proved its scientific and technological strength through rapid development. In 2015, DDPAI started working with Geely Volvo at the beginning of entering the automotive premarket, and achieved in-depth cooperation with SAIC Motor and Alibaba Group. At the Alibaba's 2017 Computing Conference, DDPAI mini3, as the only dash cam authenticated by the Banma Network, was unveiled at the conference. It is the first time that smart dash cam has been truly interconnected with the vehicle and mobile phone, and DDPAI has officially become the only domestic dash cam manufacturer to be listed among the vehicle manufacturers with its own brand. Over the years, DDPAI has focused on the innovation and technology. From the advent of the first product M5, to the constant product iteration of mini3, S1000 streaming rear view mirror dash cam, X3 Pro smart dash cam and other new products, DDPAI has gradually built a professional and dedicated brand awareness, and has gained a good reputation and trust from the consumers and the industry.

